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Nespresso uses a premium positioning to connect with two different targets | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Christopher Lombardo

Through Nespresso’s two new campaigns are targeting two different audiences, both of them are underpinned by a similar premium positioning around the role coffee plays in elevated experiences.

http://strategyonline.ca/2021/06/17/nespresso-uses-a-premium-positioning-to-connect-with-two-different-targets/
 

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